Product Designer · Frontend

I build digital products that feel alive— bold systems, soft details.

Seoul-based maker focused on expressive interfaces, scalable design systems, and thoughtful user journeys.

View Projects Let’s Collaborate

6+ Years building

24 Shipped products

3 Global teams

Selected Work

Projects that balance clarity and edge.

01 2025

PulsePay Dashboard

Unified analytics + cashflow forecasting for growth-stage teams.

UX Strategy Design System React

02 2024

Studio North Rebrand

Visual identity + content kit for a global creative collective.

Identity Motion Web

03 2024

Atlas Travel OS

End-to-end itinerary builder with collaborative planning.

Product Prototype AI Assist

04 2023

Lightfield Type

Generative typography experiments for kinetic branding.

WebGL Canvas Motion

About

Designing with systems, storytelling, and a little mischief.

I partner with founders and teams to translate complex ideas into clear, human experiences. My approach blends research, rapid prototyping, and expressive UI craft.

Recent focus: design ops, component libraries, and onboarding flows that reduce friction without losing personality.

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Focus

Product strategy
Design systems
Frontend prototypes

Toolbox

Figma / FigJam
Framer / Webflow
React / TypeScript

Currently

Lead Designer @ NovaLab
Mentor @ DesignOps KR
Speaker on AI UX

Capabilities

Skills tuned for impact.

Product Vision

Roadmapping, MVP definition, and opportunity sizing.

UX Systems

Design tokens, documentation, and component governance.

Interface Craft

High-fidelity UI, micro-interactions, and responsive polish.

Front-end Build

Modern HTML/CSS/JS with accessibility in mind.

Timeline

Recent roles & milestones.

2025 — Now

NovaLab / Lead Designer

Launched a unified fintech design system used across 6 products.

2023 — 2025

EdgeStudio / Product Designer

Scaled onboarding conversion from 18% to 42% through flow redesign.

2021 — 2023

Freelance / Creative Technologist

Worked with global teams on immersive landing pages and brand systems.

Contact

Let’s build something unforgettable.

Available for select product design and frontend collaborations. Share a brief and I will reply within 48 hours.